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Matt Walker



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4 August 2023

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Unlocking Local Success: Mastering WordPress Local SEO Optimization

Is your WordPress website acting more like a ghost town than a bustling metropolis? You’ve done the hard yards: created a sleek design, and published content consistently, yet you’re not getting the traffic you deserve. Perhaps it’s high time you addressed the elephant in the room – your site’s WordPress local SEO optimization.

Local SEO – A Quick Primer

What is Local SEO?

Local SEO is a subfield of SEO that focuses on improving visibility for businesses that serve their communities face-to-face. This can be a brick-and-mortar business with a physical location, like our hypothetical plumber, or a service area business that operates throughout a certain geographic area.

Why Local SEO Matters

Did you know that 46% of all Google searches are looking for local information? Or that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? These statistics speak volumes about the importance of local SEO.

WordPress and Rank Math – A Winning Combo for Local SEO Optimization

Why WordPress for SEO?

WordPress, the world’s most popular Content Management System (CMS), is not just user-friendly, it’s also SEO-friendly. From clean, fast-loading code to easy content management, WordPress provides a solid foundation for local SEO optimization efforts.

What Makes Rank Math Stand Out

Rank Math is a feature-packed SEO plugin that goes beyond just optimising your website. It’s like having an SEO expert right by your side, guiding you on what to do to improve your site’s SEO. With a clean, intuitive interface and a slew of features like keyword ranking tracking and advanced SEO analysis tools, it’s an excellent tool for beginners and intermediate users alike.

SEO Strategies for WordPress Local SEO Optimization for a Local Plumber’s Website

Keyword Research

Our journey to local SEO mastery begins with keyword research. Use Rank Math’s keyword suggestion tool to find the words and phrases your customers use when searching for your services online.

On-Page SEO

Once you have your keywords, integrate them naturally into your website’s content. This includes titles, meta descriptions, headers, and the body of your web pages.

Technical SEO

Technical SEO refers to non-content elements of your website. This includes site speed, mobile-friendliness, indexing, crawlability, site architecture, structured data, and security. Rank Math can help in identifying and fixing technical SEO issues.

Content Marketing

One of the best ways to rank well is to consistently publish high-quality, relevant content. This not only helps to establish your business as an authority in your field but also provides more opportunities to incorporate your keywords.

Link Building

Backlinks from reputable websites not only drive traffic to your site but also help to establish your site’s authority, which is a key ranking factor. Reach out to bloggers, directories, and local businesses to generate backlinks to your site.

Local SEO

Local SEO strategies help to improve your visibility in local search results. This includes creating a Google My Business profile, generating positive reviews, and ensuring your name, address, and phone number (NAP) are consistent across all online platforms.

SEO Metrics and Analytics

Use Rank Math’s advanced SEO analysis tool to track your website’s performance over time. Monitor your organic traffic, keyword rankings, backlinks, and bounce rate to understand the effectiveness of your SEO strategies and make necessary adjustments.

Image of plumber man with equipment and clipboard working in apartment
Image of plumber man with equipment and clipboard working in apartment

Case Study – Applying WordPress Local SEO Optimization for a Local Plumber’s Website

Identifying Issues

Upon initial inspection of our hypothetical plumber’s website, we discovered several areas for improvement. These included slow site speed, lack of keyword-rich content, missing meta descriptions, no Google My Business profile, and inconsistent NAP across different platforms.

Addressing Technical SEO Issues

The first step was to address the website’s technical SEO issues. We used Rank Math’s SEO analysis tool to identify and fix problems, which included improving site speed and mobile-friendliness, correcting indexing and crawlability issues, and enhancing the site’s architecture.

Content and Keyword Optimization

Next, we conducted thorough keyword research using Rank Math and identified several keywords that our plumber should target. We then worked on the on-page SEO, incorporating these keywords into the titles, meta descriptions, headers, and content in a natural, reader-friendly way.

Building Local SEO Presence

We created a Google My Business profile for the plumber, ensuring to maintain consistent NAP information across all platforms. We also encouraged the plumber to solicit reviews from satisfied customers to boost his local search rankings.

Monitoring and Adjusting

Finally, we used Rank Math’s SEO analysis tool to monitor the website’s performance over time. This enabled us to track improvements in organic traffic, keyword rankings, and bounce rate, and make necessary adjustments to our strategies.


There you have it – a comprehensive guide to WordPress local SEO optimization for your website, with a focus on the Rank Math plugin. Remember, SEO is not a one-time activity but a continuous process. It’s about making incremental improvements and adjustments based on the performance metrics you’re tracking.

But, if there’s one key takeaway from this article, it’s this: your website is your most powerful marketing tool, and optimising it for local SEO can drive significant traffic and conversions. So, if you’re still sitting on the fence, now’s the time to take the plunge and start your WordPress local SEO optimization journey with Rank Math.

With its intuitive interface and comprehensive feature set, Rank Math is well-equipped to guide you through the process, even if you’re a complete beginner. So, get started today and watch as your website goes from a ghost town to a bustling metropolis.


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