Masked Iron makes gym wear locally and were keen to take that direct to a wider audience. They approached us about building an online store that would do the brand justice — not just functional, but visually aligned with the no-nonsense aesthetic the kit is known for.
After detailed conversations about brand, fit, and shopper experience, we built a sleek monochrome e-commerce site on WordPress and WooCommerce. The design lets the product photography do the heavy lifting — minimal noise around each piece, strong typography, and a check-out flow that doesn’t get in the way of an impulse buy.
The store runs on our hosting platform, which matters during product drops when traffic spikes hard and a slow site means lost sales. Masked Iron now have an online shopfront that’s as well-built as the gear it sells.
What we provided
For Masked Iron we handled ecommerce, hosting and maintenance. The site went live on 16 May 2023.
Thinking about something similar? See how our WordPress web design works, or get in touch and tell us what you need.
