Hosting Status

ARTICLES

ARTICLE INFO

Matt Walker

Director

Category

Article Date

8 November 2021

Follow us on

Are we ready to leave “www” behind?

For several years, websites have been removing the “www.” from their URLs. It seems to start with high-traffic sites. This trend, however, is growing more and more widespread, based on my recent experience. I’m starting to notice that smaller business websites are abandoning it as well. I agree that as an industry, we ought to cease using “www.”

Why should we drop “www.”?

No one says the “world wide web” anymore.

The “www.” prefix has always been used to begin internet domains. “www.” stands for World Wide Web. We no longer refer to the internet as the World Wide Web because we no longer live in the 1990s.

Typing “www.” involves typing 4 more characters.

The W key receives a lot more punishment than it should thanks to URLs that include “www.” Nobody should be required to input “www.” before typing your domain name.

It’s difficult to say.

The addition of “www dot” to a domain name adds ten syllables. The letter w is the only one in the English alphabet with more than one syllable – three to be exact.

It causes bounced emails.

Because they saw the prefix on the website, some individuals who aren’t particularly tech-savvy believe they need to include “www” in email addresses. By avoiding “www.” in the first place, the bounced emails might be prevented.

It’s unnecessary.

There is no need to include www in the address of your website. It was a URL prefix that was accidentally popularised in the early days of the internet. According to Google, it has no effect on rankings and is entirely a matter of personal preference.

How to drop “www.”

It’s straightforward if you are registering a new domain. You don’t need to leave out the “www.” Simply use the domain to create the new website. If you have a well-established website, however, you should use “www.” Don’t make any changes, at least not until you’ve spoken with a professional. If you don’t employ 301 redirects to notify Google/Microsoft of your changes, you risk losing your SEO rankings. This informs search engines that your URLs have relocated permanently. They will reindex your pages without the “www” because of the redirect.

OTHER ARTICLES

Bespoke Website Design

Bespoke Website Design vs Off-The-Shelf Solutions: The UK Perspective

In today’s digital landscape, a robust and user-friendly website isn’t just a nice-to-have – it’s a must-have for businesses of all sizes. As a business
Read More
Advantages of using a Content Management System

Advantages of using a Content Management System

In today’s digital age, creating and maintaining a website is essential for businesses to succeed. A content management system can make this process easier, more
Read More
SEO Keyword

The Role of SEO Keywords in Driving Organic Traffic to Your Website

In today’s digital world, establishing a robust online presence is non-negotiable for businesses seeking success. With a plethora of websites vying for the same spotlight,
Read More
website design cost

Unlocking the Mystery: How Much Does Website Design Cost?

So you’re considering launching a fresh, innovative website for your business? That’s an exciting step! You’ve probably noticed that the cost estimates can be quite
Read More
wordpress

Why we love WordPress?

The Versatility of WordPress When it comes to creating and managing a website, the name that often leaps to the forefront of our minds is
Read More
WordPress Dashboard

Ultimate Guide to the WordPress Dashboard for Beginners

WordPress Dashboard for Beginners Introduction to the WordPress Dashboard As the nerve center of your WordPress website, the Dashboard is a crucial feature to comprehend.
Read More